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What is WordPress and what is it for? How to create a website with it

by | 7/09/2023 | Website Creation, accommodation, Web Technology, Web site, Wordpress

No matter what type of business you have, a site It is essential to promote your company. But creating a professional website is not an easy task, you need to have a lot of technical knowledge, which is why website building needed to be simplified. That's where the WordPress.

But after all, what is the WordPress and what is it for?

In a simplified way, the WordPress It is an interactive, free and collaborative web file management system for managing and creating content.

It was created to meet the demand for a site easier and more intuitive to create without needing a programming line.

With WordPress, you can create a site Professional and with many features, without needing much technical knowledge.

Understand everything you will need to know to create your WordPress website with this definitive guide for beginners.

If you still don't quite understand the concept of a website or website, we recommend reading this article before delving deeper into WordPress: What is a website and what do I need to create one?


What you will see:

– What is WordPress and what is it for?
– What types of websites can I create with Wordpress?
– What is CMS?
– What are the advantages of WordPress
– WordPress’ main competitors
– Why is WordPress so popular?
– Should I migrate my existing website to WordPress?
Large companies that use wordpress on their websites
– How to create a website with WordPress?
– WordPress Themes and Plugins
– WordPress Hosting


What is WordPress and what is it for?

WordPress is a PHP and MySQL-based content management system (CMS) running on a server web used to create and administer a website.

It was created in 2003 as free and open source software and maintained by a community of contributors.

Created in 2003 WordPress is one of the most popular CMS in the world, used by more than 43% of websites on the Internet. It is free and open-source software, which means anyone can use, modify, and redistribute it freely.

The platform WordPress It is extremely versatile and can be used to create any type of website, from a small personal blog to a complex website for a large company. It can also be used as a content management system (CMS) to help manage the content of an existing website.

Official WordPress website


What types of websites can I create with WordPress?

As WordPress, you can create any type of website you can imagine. See the list of possibilities:

  • Personal or corporate blog
  • Corporate website
  • Sales pages
  • Landing page
  • E-commerce
  • Selling digital products
  • Course platform
  • Portfolio
  • News website
  • Photo website
  • Video website
  • Event website

Or any other type of website you can think of.


What is CMS?

CMS (Content Management System) is software used to create and manage websites. It provides an administration environment for the end user, allowing them to create and manage website content without the need for technical knowledge.

This makes it easier for people with little or no technical knowledge to create and manage a website. There are many different CMS available, each with its own features and functionality.


How wordpress came about (a little of its history)

O WordPress was created in 2003 by Matt Mullenweg It is Mike Little. The project was born as a fork of the b2/cafelog blogging system, which Mullenweg had started developing in 2001.

B2/Cafelog was a very popular platform at the time, but its developers announced that they would stop working on the project. This left Mullenweg and Little without many options, so they decided to create the WordPress.

The first version of WordPress was launched in May 2003. Since then, the project has been maintained by a dedicated team of volunteers and collaborators.

Meet the team of volunteers who maintain WordPress >

O WordPress has become extremely popular in recent years, used by millions of websites and blogs around the world.

In 2010, Automattic, a company founded by Mullenweg, acquired WordPress.com, a blog hosting service based on WordPress. In 2012, Automattic also acquired the Tie, an image service that is used by WordPress.

Currently, the WordPress is one of the most popular blogging platforms in the world. Its self-hosted version (WordPress.org) is used by millions of websites and blogs, while WordPress.com hosts millions of blogs on its own. servers.


What are the advantages of WordPress:

The main advantages of WordPress are:


  • It is free and open source.

  • It is easy to use and has an intuitive interface.

  • It is extremely versatile and can be used to create any type of website.

  • It is maintained by an active community of contributors who continually develop new features and plugins.

  • There is a gigantic library of plugins developed around the world that add additional functions to the system.

  • You can choose between the themes that you like the most

  • It is extremely safe and has many security tools available.

  • Allows you to create responsive and adaptable websites for mobile devices

  • Friendly for Google SEO and if done well, it reaches the top organic positions in Google searches.

  • Fast charging

Is WordPress the best option for your project? Top WordPress Competitors:


WordPress VS wix:

WordPress and Wix They are website creation platforms, but there are significant differences between them. While WordPress is a more advanced and flexible option, Wix is known for its limitations and lack of customization.

WordPress allows full control over website design and functionality, with a wide range of themes and plugins available. Furthermore, WordPress is scalable and can be used to create complex websites.

On the other hand, the Wix It is more limited in terms of customization and advanced features. Its drag-and-drop interface may seem easy to use, but it often results in websites that look generic and unprofessional. Overall, WordPress offers a more robust and professional option for creating websites, overcoming the limitations and restrictions of Wix.

If you want a more in-depth comparison between Wix and WordPress, visit our article: WordPress or Wix: Which is the best website builder?

WordPress vs Drupal

WordPress has significant advantages over Drupal in terms of ease of use and accessibility. WordPress has an intuitive and easy-to-learn interface, allowing even users without technical knowledge to create websites easily.

Additionally, WordPress offers a huge variety of themes and plugins that allow you to customize your website according to individual needs. On the other hand, the Drupal it can be more complex to use, requiring more advanced technical knowledge in web design.

Its interface is not that beginner-friendly and customization requires skills in CSS, JavaScript and HTML. Therefore, for most users, WordPress is the preferred choice due to its ease of use and extensive customization options.

WordPress vs Joomla

Just like Drupal, Joomla is a content management system (CMS) that offers advanced features and flexibility for developers and technically savvy users.

However, compared to WordPress, the Joomla is at a disadvantage due to its steep learning curve, complex interface, and lack of intuitiveness. While WordPress is widely known for its ease of use, vast library of themes and plugins, and active support community, Joomla can be frustrating and challenging for beginners and users with less technical experience.

Therefore, WordPress stands out as the preferred option for most users who want to create and manage websites efficiently and affordably.

WordPress vs Magento

O Magento is a widely used eCommerce platform, but there are some major disadvantages compared to WordPress.

O Magento It is known to be more complex and require specialized technical knowledge to configure and manage. Additionally, Magento is generally more expensive in terms of development and hosting.

On the other hand, WordPress is a more affordable and easy-to-use option, allowing even novice users to create and manage websites with ease. So, if you are looking for a quick, affordable and user-friendly solution, WordPress is the best option compared to Magento.


WordPress vs Weebly

WordPress and Weebly are website creation platforms, but WordPress stands out as the most robust and flexible option. While the Weebly is a more basic and limited solution in terms of features and customization, WordPress offers a rich ecosystem of plugins and themes, allowing greater control over the appearance and functionality of the site.

Additionally, WordPress is highly scalable and has an active community of developers and users who provide additional support and resources. O Weebly It may be more suitable for simple, smaller-scale projects, while WordPress is the preferred choice for those looking to create a professional, personalized website.

In need of a professional WordPress website?

We develop websites and sales pages with the latest technologies on the market, which provide a customizable, fast, secure 100% website, prepared to receive paid traffic and with an SEO strategy that guarantees that your website is displayed in the top positions on Google.

Latest wordpress updates and news:

The latest WordPress updates have focused on improving the system's native drag and drop visual builder initially launched in version 5.4 of the system released on March 31, 2020 and is now in version 6.2 released recently.

Since then, it has been receiving updates and improvements to its tools, the block editor has been completely redesigned to make it easier and more intuitive to create block-rich content. Other new features include improvements to page templates, support for multilingual sites and a new theme management system.

With the completely redesigned block editor, you can now create richer, more visually appealing content than ever before. Improvements to page templates make it easier to find the right template for your page, while support for multilingual sites makes it easier to manage a multilingual site.

 Keep up with the latest WordPress updates >

Should I migrate my existing website to WordPress?

That depends. If you are happy with the website you have, then there is no need to migrate it to WordPress.

Unless it presents problems such as:

  • Does not appear in Google search;

  • Website broken or with visual problems;

  • Outdated design;

  • Does not bring sales conversions;

  • Website not suitable for mobile devices;

  • It takes a long time to load;

  • Website with security problems;

  • It has no integration with other systems;

Even if your website doesn't have any problems, but you want to add more functionality to your website or want an easier to manage website, then migrating to WordPress may be the best option.

There are many reasons why you might want to migrate to WordPress. It is a free, easy-to-use and extremely versatile platform.

We build your new website in WordPress!

We specialize in WordPress. We develop websites and sales pages with the latest technologies on the market, which provide a customizable, fast, secure 100% website, prepared to receive paid traffic.

Large companies that use wordpress on their websites:

Some of the top companies using WordPress are BBC, The Guardian, Forbes, The New York Times, TechCrunch, Sony Music, Disney, MTV, The Wall Street Journal, and much more.


How to create a website with WordPress?

If you want to create a WordPress website, there are a few things you will need to know.

Choose a name and domain

When we are going to create a website, the first thing we have to do is define a name for our website and register its domain.

A domain is your address on the internet, for example: nameofyoursite.com.br

To register your domain you need to use a domain registration platform, for domains with the ending .br you can use Registro.br, for any other ending such as .com .net or .org you can register within the Google Domains.


Choose a theme

Once you have your domain registered, you will need to choose a theme for your website. There are many different themes available, but you may want to choose one that is compatible with WordPress and easy to use.

We recommend the Astra If you are looking for a free theme and if you are willing to buy a more advanced tool, we recommend Divi theme.


Web Hosting

A accommodation It is a server that will send data whenever someone accesses your domain. It is important to contact hosting Next, you will need to find hosting that is compatible with your website.

Website Hosting Server: What is it and how does it work? >


Hands-on and development

Once you have these three things, you can start setting up your WordPress website. You can choose from many different plugins that are available to help you.

If you are not sure how to do this, you can always seek help from a professional. However, if you feel confident enough, you can set up your WordPress website on your own.


WordPress Themes and Plugins:

What are WordPress themes

A theme is a set of files that gives visual form to a WordPress website. Each theme has a unique and different design, and you can change the appearance of your website by choosing a different theme. Most themes include responsive design, browser support, and other customization options. There are free and paid themes, generally paid themes have more advanced features, but there are still great free options.

Explore the WordPress theme library


What are WordPress plugins

Plugins are one of the coolest features of WordPress. They complement your website and add new features, allowing you to do practically anything you can imagine. There are plugins for all tastes and needs: for developers, retailers, photographers, designers, bloggers, etc. The plugins are written in PHP and integrate seamlessly with your WordPress website.

Just like themes, there are free and paid plugins, many plugins you cannot find in the native WordPress library and can only be downloaded from the developer's website. That's why it's important to research carefully which functionality you want, sometimes an external paid option can better meet your needs.

Explore the WordPress plugin library


The best WordPress plugins for your website

Yoast SEO – Optimize the SEO of your WordPress website:

The plugin Yoast SEO is an essential tool for SEO optimization on WordPress websites. It offers powerful features that improve website performance in search engines, increasing visibility and organic traffic.

With keyword analysis, text readability and technical analysis features, the plugin allows you to optimize every aspect of the content in real time.

Furthermore, the Yoast SEO offers integration with social networks, making it possible to personalize the information displayed when sharing content. Briefly, the Yoast SEO is a complete tool to improve the SEO of your WordPress website and achieve better positions in search engines.

Access the official page of the Yoast SEO plugin for WordPress >

Yoast SEO wordpress plugin

Google Analytics – Get metrics and data from your website

Google Analytics is a powerful data analysis tool provided by Google that allows you to track and measure your website's performance. It provides detailed information about your website traffic, such as the number of visitors, the most popular pages, the source of the traffic, and more.

There are two main ways to install Google Analytics: manually, by adding tracking code directly to your website, or using a specific plugin.

Access the official page of the Site Kit By Google plugin >

Google sitekit wordpress plugin

Realy simple SSL – SSL Certificate for your website

The plugin Really Simple SSL is an essential tool for WordPress websites that makes migrating to HTTPS easier. It automates SSL certificate configuration and automatically redirects all pages to HTTPS, ensuring secure communications between the server and users.

Additionally, the plugin fixes mixed content issues and offers extra features like HTTP Strict Transport Security (HSTS) support, making migration to HTTPS simple and efficient. In short, Really Simple SSL is an easy-to-use solution for securing your WordPress site with HTTPS.

Access the official page of the Really Simple SSL plugin for WordPress >

Really simple SSL wordpress plugin

Lightspeed Cache – Improve the speed and performance of your WordPress

The plugin Lightspeed Cache is an amazing tool for WordPress websites that helps make them faster. It does this by storing some important website information so that it can load faster when someone visits it.

As Lightspeed Cache, you can improve your website speed in several ways. It compresses images, reduces file sizes, and even optimizes the database to make everything faster. This is great because the faster your website loads, the more people will be happy to visit it and won't give up waiting. Additionally, Google also likes fast websites and can rank them higher in search results.

In short, the plugin Lightspeed Cache is a super useful tool to make your WordPress website faster. It does this by storing important information and optimizing your website to load faster. With a faster website, you can attract more visitors and improve your search engine rankings.

Access the official page of the Litespeed Cache plugin for WordPress >

Litespeed cache plugin wordpress

Divi theme and divi plugin – The best visual website builder for wordpress

O Divi Theme is a premium WordPress theme developed by Elegant Themes. It stands out for its flexibility and ease of use, allowing users without programming knowledge to create beautiful, personalized websites. As Divi Theme, you can take advantage of Divi Builder, a visual builder tool that makes it easy to create page layouts by dragging and dropping elements.

Additionally, Elegant Themes also offers the Divi Plugin, which allows you to use the Divi Builder in any WordPress theme. This means you can enjoy Divi Builder's advanced page creation features even if you're already using a different theme. As Divi Theme and the Divi Plugin, you have access to a comprehensive set of tools to customize your website, regardless of your programming skill level.

Go to the official Divi Theme page >

Divi-theme wordpress theme

Mailpoet – Run email marketing campaigns directly on your wordpress

The plugin MailPoet is a popular tool for email management and marketing on WordPress websites. With it, you can create newsletters, email campaigns and autoresponders directly in WordPress.

O MailPoet It has perfect integration with WordPress, allowing you to create and manage email lists without the need for external services. Additionally, it offers advanced features such as custom forms, list segmentation, and campaign automation. As MailPoet, you can send personalized emails, track performance, and optimize your campaigns easily and efficiently.

Access official Mailpoet page >

Mailpoet wordpress plugin

WordPress for E-commerce / Online stores

WordPress is a highly flexible and popular platform for creating online stores, and the WooCommerce is the most used e-commerce plugin in this ecosystem.

By combining WordPress with WooCommerce, entrepreneurs have a powerful solution at their disposal to create and manage their online stores.

As WooCommerce, you can easily set up product catalogs, add payment and shipping options, manage inventory, cross-sell, and more.

What is Woocommerce? The wordpress plugin to create online stores.

WooCommerce vs Shopify: Which is better for creating an online store?

Woocommerce wordpress plugin example

One of the biggest advantages of using WooCommerce in WordPress is ease of use. Even for novice users, the intuitive interface and configuration wizards make creating an online store a simple and straightforward task.

Furthermore, the WooCommerce offers a wide range of themes and extensions that allow you to customize the appearance and functionality of the store according to the individual needs and preferences of the entrepreneur.

Woocommerce product registration

Another important benefit of using WooCommerce is its scalability. As your business grows, you can expand and add additional features to your online store, such as advanced data analysis tools, loyalty programs, integration with marketing platforms, and more.

With ongoing support and regular updates from WooCommerce, entrepreneurs have the guarantee that their online store will always be up to date and ready to deal with business growth.

woocommerce extensions

In summary, WordPress together with WooCommerce offers a powerful solution for creating virtual stores.

With its ease of use, flexibility and scalable features, WooCommerce allows entrepreneurs of all experience levels to create and manage online stores efficiently.

Whether you're a small business or a growing company, WordPress and WooCommerce provide the tools you need to boost your sales and achieve eCommerce success.

Learn more about Woocommerce and how to create an online store with it >

WordPress Hosting

If you are creating a WordPress website, you will need to choose a hosting provider for your website. With so many options available, it can be difficult to know which is the best choice for your business. Here are some tips to help you choose the best WordPress hosting for your business.

Understand what a hosting server is and how it works >


1. Determine what you need

Before you start looking for a hosting provider, it's important to have an idea of what you need. Will your website have many visits? Will you need a lot of storage space? Will you want a hosting provider that offers additional features like a website builder or a free domain? Determining what you need before you start looking will save you time and help you find the perfect hosting provider for your business.


2. Research the options

Once you know what you need, start researching the different WordPress hosting options available. There are many different hosting providers, so don't limit yourself to just one or two. Do thorough research and read reviews from other users to make sure you are choosing the best provider for your business.


3. Compare prices

One of the main things to consider when choosing a hosting provider is price. There are many different WordPress hosting options, so it's important to compare prices to find the best value. Keep in mind that price isn't everything. Some of the best hosting providers are the most expensive, but it's worth paying a little more to get quality service.


4. Read reviews

One of the best ways to know if a hosting provider is good is to read reviews from other users. There are many websites that offer detailed reviews of different hosting providers, so don't hesitate to read as much as you can before making your decision.


5. Contact support

Support is another important consideration when choosing a hosting provider. If you have a problem with your website, you'll want a hosting provider that offers fast and efficient support. Contact support before committing to a hosting provider to make sure they are fast and helpful.

Following these tips will ensure you choose the best WordPress hosting for your business. Remember that price isn't everything. It is important to choose a hosting provider that offers good support and is easy to use. Considering all these things will help you choose the best WordPress hosting for your business.

Looking for the perfect WordPress hosting for your website?

We host your WordPress website with Lightspeed technology and configure Cache to maximize your website's performance. There are three high-power servers distributed across Brazil to deliver your website with the least possible latency, regardless of the location being accessed.


As we've seen, WordPress is an extremely popular and versatile platform. It can be used for any type of website and offers many features to help you create a successful website.

Choosing a CMS for your website can be a difficult task. There are many factors to consider, such as cost, ease of use, features, security, etc. However, if you follow the tips above, you should be able to find the perfect CMS for your website.

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Dashiel Rocco
Paid traffic manager and web developer. Since 2017 helping businesses grow on the internet. Creator of Marfic Análise Digital and digital entrepreneur.

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